Trusted Media Brands is a leading global media company media company that reaches hundreds of millions of consumers via our dynamic portfolio of media properties. We offer best-in-class insights and data-driven marketing solutions that reach engaged communities across food, home, lifestyle and wellness content; and now following our August 2021 acquisition of Jukin Media, a leading digital entertainment company, we also engage audiences across the pets, humor, and active lifestyle verticals. In all we reach nearly 60 million people in the US, and we deliver more than two billion minutes of monthly video viewership across streaming TV and social media. See what’s new at Reader’s Digest, FailArmy, Taste of Home, The Pet Collective, Family Handyman, People Are Awesome, The Healthy and Birds and Blooms.
We have offices in New York, Los Angeles, Milwaukee, London, and New Delhi. We welcome you to work in any of our offices, but you also have the opportunity to work from home.
About the role:
Reader’s Digest (digital) is looking for a digital-savvy Associate Editor to write and refresh lifestyle content that drives traffic across channels and devise strategic content update plans using performance data and SEO best practices. For this role, reporting to the Deputy Editor, you’ll need strong writing and editing chops, a sound understanding of SEO and the digital landscape, and the ability to work independently and manage multiple projects and deadlines.
You’re a skilled writer who can quickly turn out clean updates that are optimized for search engines and at the same time engaging and entertaining for humans. You’re comfortable using SEO concepts, keyword research and performance tools to plan, pitch and execute content that stands out among our competitors. You have excellent communication, organizational and time-management skills, positive energy and a can-do attitude, and you’re able to adapt to changing priorities as needed.
Serve as RD.com’s lead SEO updater: Write, refresh, and optimize existing content to be authoritative, entertaining and SEO-optimized, using relevant cross-linking, keywords, competitor analysis and metadata to improve search visibility
Work with SEO team to execute content updates around real-time traffic drivers (quick growth opportunities) that SEO will identify each month
Manage seasonal and holiday refreshes: Devise strategic plans for updating top-performing stories and identifying new content opportunities, collaborating with our SEO team to make sure the plans will drive traffic and increase website rankings
Craft assigning notes for any seasonal, holiday or quick-growth-opportunity stories being assigned to freelance writers
Pitch new story ideas weekly using performance and SEO tools such as Looker, Google Analytics, and SEMRush
Contribute to sitewide content initiatives as needed
Editorial background with 1–2 years’ experience in digital publishing
Excellent writing and editing skills with a keen eye for detail
Strong knowledge of SEO concepts, keyword research and on-page optimization
Experience using content management systems, ideally WordPress
The ability to work independently and manage multiple projects and deadlines
Good communication, organizational, and time-management skills
The ability to adapt to changing priorities and best practices as they evolve
Preferred: Familiarity with SEO tools such as Looker, Google Analytics and SEMrush
About this team:
Reader’s Digest is your trusted friend in a complicated world, and the editorial team brings that tag line to life every single day through rich, compelling content for our millions of readers around the globe. We are as curious as they are, and, as a team, we’re key to the success of the company’s digital growth and brand positioning in the marketplace. As a tight knit group, we celebrate our wins together and rely on communication and collaboration—working daily with the Visuals, SEO, Partnerships, Social and Affiliate teams.
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