Brand Marketing Manager at Thompson Hospitality Corporation

Job Description

Brand Marketing Manager at Thompson Hospitality Corporation

Who We Are: 

Thompson Hospitality is the nation’s largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management.  We are a family-run organization with more than thirty years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time.  As a fast growing company, we have a growth plan to more than double in size over the next three years.  We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do: 

• Purpose 

• Give back to our communities 

• Celebrate diversity 

• People 

• Do the right thing 

• Treat people the way you want to be treated 

• Always do your best 

• Be accountable for our actions 

• Performance 

• Serve the highest quality food 

• Provide world-class service 

• Maintain flexibility to better serve our clients 

Competitive Benefits: 

• Health/Dental/Vision 

• Paid Time Off 

• 401(k), matched up to 4% 

• Short and Long Term Disability 

• Tuition Reimbursement 

• Employee Referral Program 

• Pet Insurance 

• Discounts: Hotels, Travel, Tickets, Restaurants 

• Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school 

Responsibilities

Thompson Hospitality  is looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. With locations in DC, MD, VA, OH and FL we’re continue to add full-service locations as well as developing a quick service brand.  Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!

Brand

• Understand and communicate a consistent brand look, feel, and voice through various mediums

• Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy

• Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.

• Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.

• Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.

• Manage brand reputation sites such as Google Business, Yelp, etc.

• Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp

• Manage customer service email, reply to guests or forward to appropriate store locations

• Experience working with external agency partners such as PR and digital marketing

• Drive increased online ordering

• Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location

Content + Design

• Produce high quality in-store signage and branded swag

• Work with local and national print vendors for collateral needs

• Capture high quality photos and videos for social media

• Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed

• Design and edit menus

• Provide copywriting for email, web, and print – provide examples

• Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales

• Develop partnerships with local influencers to create content and expand our social media reach

Software

• Microsoft Office Suite

• Microsoft Teams

• Adobe Creative Suite (Illustrator, InDesign) – provide design samples

• Canva

• Web

• Make on-brand attractive website updates and design changes

• Design and update content in Squarespace

• Basic understanding of HTML and CSS

• Facebook, Instagram, Twitter

• Platform manager (i.e. Sprout Social or Meta Business Suite)

Reporting

• Experience preparing and presenting a marketing budget

• Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)

Qualifications 

• 2+ years’ experience in marketing or communications 

• Strong customer empathy; ability to understand customer problems and needs 

• Experience managing social media campaigns across platforms 

• Actively research and leverage new industry tools and trends to inform marketing strategies 

• Creative mindset, eager to learn and innovate 

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.