The Marketing Coordinator will work closely with the Senior Marketing Manager to assist in the development and execution of programs across ReSound channels to build awareness and brand preference, acquire new customers and to provide sales support as needed.
The Marketing Coordinator will also be responsible for managing the tactical execution of product launch activity, consumer marketing activity and other marketing projects, while ensuring brand alignment throughout each marketing communications program.
Essential Functions (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
Product Launch Support and Material Development
Work with the Senior Marketing Manager to execute marketing communication and lead generation campaigns across all ReSound channels
Assists with print production and distribution of marketing collateral and point-of-sale materials for all products, services and business lines
Writes, edits and proofreads copy for print and digital communications
Works with product management to identify key sales and customer tools as needed, develop projects and programs to address these needs
Ensure all marketing communications consistently reflect corporate and product brand standards and deliver core key messages
Work with sales leadership to develop promotional materials to support ongoing sales initiatives
Track projects to planned timelines
Provide project management support in the launch of new products or product updates into the market
Digital Marketing Support
Work with the Senior Marketing Manager to develop ongoing digital marketing assets
Assist in managing content for websites and special projects by gathering, organizing, and implementing copy and images
Assist in managing marketing content schedule
Write customer email campaigns and prepare for execution
Event Marketing Support
Assist with development of sales and marketing content for industry and local tradeshows
Work with the Events Manager to manage customer events (fly-ins/road shows) to ensure proper coordination of marketing deliverables
Assist in on-site event support when needed
Competencies (Knowledge and Skills needed for this position.)
Ability to work independently and take initiative, anticipating and resolving problems
Ability to manage multiple priorities and projects with appropriate prioritization in achieving results
Copywriting skills; ability to write persuasive copy that drives prospect action
Relationship building; ability to collaborate outside of the department to enlist the cooperation of other organizational stakeholders
Knowledge of best practices/best uses of each communication medium, industry benchmarks.
Brand stewardship, branding best practices, how to integrate company brand with the product brand hierarchy, how to drive Brand consistency and standards.
Basics of graphic design to provide conceptual art direction
Strong proficiency with PC programs including Microsoft Word, Excel, PowerPoint and Outlook
Bachelor’s degree in business, communication, marketing or related field
Two years of experience in marketing, public relations or communications
Experience in medical device and/or hearing industry a plus but not required
Working Environment: Combination of office setting and remote (home-based) work.
Physical Demands: Prolonged periods of sitting or standing at a desk/workstation are required. Regular use of phone, computer and email is essential. The employee must occasionally lift and/or move up to 15 pounds.
Position Type and Expected Hours of Work: Full-Time: 40 Hours/Week
Monday – Friday, 8:00AM – 5:00PM
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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