Marketing Specialist at Prudential Ins Co of America

Job Description

Marketing Specialist at Prudential Ins Co of America

Our Company
Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company – expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.

The Business
Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Team
The Institutional Strategic Marketing Team delivers data-driven, omni-channel marketing capabilities and strategic solutions to drive lead generation and sales opportunities, helping brokers and employers understand the Group Insurance value proposition.

The Role
The Marketing Specialist reports into the Director of Distribution Marketing and focuses on Marketing Planning, Development and Execution for Sales Enablement (Finalist Presentations, Stewardship Presentations, Distribution Marketing Requests, Events) for the Group Insurance Clients and Distribution. The candidate should have experience across the Group Insurance business and products. (Voluntary benefits, Life Insurance, Absence & Disability and Wellness Solutions) The candidate will focus on and collaborate across internal teams including but not limited to: Sales, Creative, Technology, Data Analytics functions to support business opportunities by developing go-to-market B2B presentations and seeking feedback for continuous improvement of messaging.

Responsibilities:

• Works with Marketing Directors to support our Distribution partners to understand business opportunities, market drivers, and growth potential. Provides effective marketing solutions to maximize opportunities

• Create presentations leveraging approved templates to position market leadership, amplify the Prudential Group Insurance value proposition, report on marketing results, and make recommendations for improvement.

• Leverage existing and/or coordinate/prepare customized marketing collateral and tools to be used in producer and prospective client meetings

• Develops marketing presentations and materials that capture the Group Insurance value proposition, positioning Prudential as a market leader

• Responsible for completing creative brief, creating the timeline and managing the creative for those materials against the timeline for these campaigns

• Expected to serve as a consultative marketing expert with knowledge of products and services

• Accountable for the accuracy, timeliness and effectiveness of marketing deliverables

• Provides ad-hoc marketing project support to help drive business needs

• Continually looks for ways to improve Marketing processes and procedures. Identifies best practices and recommends changes

This role is hybrid with on site work in our Newark office.

Required/Preferred Requirements:

• Functional knowledge of Group Insurance products and services with an understanding of the sales and renewal process is preferred

• 3+ years Financial Services B2B Marketing Experience is expected

• Ability to navigate internal teams and processes to deliver on objectives and goals.

• Strong interpersonal skills, clear communication skills, team orientation, and the desire and ability to work with business partners across the organization.

• Demonstrated ability to create a positive work environment, focused on collaboration, transparency, and execution in a matrixed organization.

• Bachelor’s degree preferred

• Strong time management skills with the ability to prioritize and lead multiple projects at a time under tight deadlines

• Extensive PowerPoint expertise

• Strong project management expertise

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $68,400.00 to $101,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

The Prudential Insurance Company of America, Newark, NJ and its affiliates.