Senior Marketing Manager, Global Influencer at Coty

  • Marketing/Advertising/PR, Marketing Manager Jobs
  • Permanent Employment
  • 4 weeks ago
  • New York, America
  • Shift Full-Time
  • Job Qualifications Bachelor
  • Job experience 5+ Years

Job Description

Senior Marketing Manager, Global Influencer at Coty

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit .


This role supports the Kylie PR team in building the international influencer marketing and PR strategy for Kylie’s beauty business, with a strong focus on digital and social communications to drive brand awareness and visibility. The Senior Manager will help lead local/global implementation and coordination of strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between Kylie’s beauty businesses and its target audiences.

The Global IM Senior Manager reports to the Global Director of Marketing, based in the NY offices. The successful candidate will liaise and communicate internally with various departments, such as Marketing, Media & Digital teams, global markets as well as the Kylie brand team.


  • Manage, develop and execute international IM / PR Strategies and Guidelines to maximize press coverage, digital visibility and positive consumer engagement

  • Design, develop and implement international influencer marketing and PR tools:

  • Influencer and PR event templates

  • Influencer partnership and seeding guidelines

  • Editorial Press Tools/Collaterals

  • Calendars/Local Activation Timelines

  • PA templates

  • Retail events

  • Work closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR Teams

    • Support their PR/IM plan, events & influencers partnership programs

    • Coordinate press outreach, interviews, and media lists

    • Obtain regular information on local initiatives

    • Gain alignment on programming with Kylie team

  • Support event preparation and execution both on a Global and local level

  • Support retailer event preparation and coordinate the 360 team for execution of the events

  • Develop and execute consumer social engagement strategies to support the brand in key markets

  • Manage ambassador press days, interviews, personal appearances and photo shoots

  • Work closely with the Digital & media teams to ensure a 360 degree partnership for print, digital and social media coverage

  • Foster & maintain good relationships / partnerships with Kylie team key contacts

  • Oversee day-to-day budget management and supplier payments

  • Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy

  • What You’ll Bring:

    We’d love to see candidates who have:

    • Bachelor’s degree

    • 5-8 years of relevant beauty IM / PR experience

    • Experience working with, and knowledge of, international markets

    • Excellent communication and interpersonal skills

    • Able to communicate across the organization at all levels

    • Strong planning and organizational skills with a sense of priority and attention to details

    • Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature

    • Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing

    • Has an enthusiasm to proactively present learnings and suggest new ideas

    • Excellent time management skills and the ability to adapt well to change and multi-task

    • Experience working within a global scope

    • Hard-working, self-motivated and passionate about the beauty industry

    • Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape


    Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

    Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

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