COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit .
ROLE AND DEPARTMENT:
This role supports the Kylie PR team in building the international influencer marketing and PR strategy for Kylie’s beauty business, with a strong focus on digital and social communications to drive brand awareness and visibility. The Senior Manager will help lead local/global implementation and coordination of strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between Kylie’s beauty businesses and its target audiences.
The Global IM Senior Manager reports to the Global Director of Marketing, based in the NY offices. The successful candidate will liaise and communicate internally with various departments, such as Marketing, Media & Digital teams, global markets as well as the Kylie brand team.
Manage, develop and execute international IM / PR Strategies and Guidelines to maximize press coverage, digital visibility and positive consumer engagement
Design, develop and implement international influencer marketing and PR tools:
Influencer and PR event templates
Influencer partnership and seeding guidelines
Editorial Press Tools/Collaterals
Calendars/Local Activation Timelines
Work closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR Teams
Support their PR/IM plan, events & influencers partnership programs
Coordinate press outreach, interviews, and media lists
Obtain regular information on local initiatives
Gain alignment on programming with Kylie team
Support event preparation and execution both on a Global and local level
Support retailer event preparation and coordinate the 360 team for execution of the events
Develop and execute consumer social engagement strategies to support the brand in key markets
Manage ambassador press days, interviews, personal appearances and photo shoots
Work closely with the Digital & media teams to ensure a 360 degree partnership for print, digital and social media coverage
Foster & maintain good relationships / partnerships with Kylie team key contacts
Oversee day-to-day budget management and supplier payments
Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
What You’ll Bring:
We’d love to see candidates who have:
5-8 years of relevant beauty IM / PR experience
Experience working with, and knowledge of, international markets
Excellent communication and interpersonal skills
Able to communicate across the organization at all levels
Strong planning and organizational skills with a sense of priority and attention to details
Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
Has an enthusiasm to proactively present learnings and suggest new ideas
Excellent time management skills and the ability to adapt well to change and multi-task
Experience working within a global scope
Hard-working, self-motivated and passionate about the beauty industry
Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
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