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Senior Peer-to-Peer Marketing Manager at Immunocore

  • Marketing/Advertising/PR, Marketing Manager Jobs
  • Permanent Employment
  • 1 month ago
  • Maryland, America
  • Shift Full-Time
  • Job Qualifications Bachelor
  • Job experience 5+ Years

Job Description

Senior Peer-to-Peer Marketing Manager at Immunocore

Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry’s most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.

Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.

We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients. You will work with outstanding people who together pioneer the research, development and commercialization of bi-specific TCR therapies. We aim to create an environment where individual contributions and initiatives can be maximized, while fostering a culture of collaboration, based on respect and integrity. We want each individual employee to own their career, as part of high-performing teams, and in the context of on-the-job and formal continuous development and training, as well as constructive feedback. We always strive to identify ways to improve what we do and how we do it, by asking questions, voicing opinions, exploring various approaches and staying connected with healthcare professionals, patients, academia and other key partners.

MAIN PURPOSE OF JOB

Develop and manage peer-to-peer digital and live programs, speaker bureau, steering committee, and advisory boards to support KIMMTRAK for metastatic uveal melanoma and potential future indications. You have the potential to transform the lives of patients with this deadly and rare and deadly eye cancer who have had no FDA approved treatments until the launch of KIMMTRAK, Immunocore’s first product. Be part of the US marketing and cross-functional team commercializing the first drug in a new generation of targeted immunotherapy with a first in class bispecific T cell receptor.

KEY RESPONSIBILITIES

– Advance thought-leader strategy for KIMMTRAK, which may be leveraged as a template for pipeline products in the future. Work cross-functionally to identify new and cultivate current key opinion leaders (KOLs), developing strong relationships with these healthcare professionals as their trusted “go-to” commercial contact.

– Lead development and implementation of peer-to-peer / speaker program educational content, such as slide decks and patient cases, in collaboration with agency partners.

– Identify and train commercial speakers, manage speaker bureau, and work with the field force to ensure flawless and compliant execution of programs.

– Identify opportunities for enduring digital peer-to-peer content, lead strategic development with platforms such as OncLive or VuMedi, and negotiate impact guarantees with vendors.

– Develop and execute US advisory boards in partnership with medical team and steering committee(s) to inform key business questions and future brand promotional strategy and tactics.

– Work through the US promotional review process with regulatory, legal, medical, and agency partners for areas of responsibility.

– Gather timely feedback on tactics and response to key initiatives to enhance execution and identify new program development opportunities or message refinement.

OTHER DUTIES

– Ensure adherence to all legal, regulatory and compliance guidelines. Establish or clarify process and gain cross-functional alignment where needed to enable implementation of first-time programs for Immunocore. Work with speakers and contracts team to establish contracts for services.

– Participate in relevant scientific congresses and regional conferences to stay up to date.

– Own brand budget for relevant tactics and closely monitor performance to ensure cost effective implementation of all deliverables.

– Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.

EXPERIENCE & KNOWLEDGE

– Preferred professional experiences include customer engagement, identification of up-and-coming thought-leaders, speaker program management, and marketing analytics.

– Marketing acumen with a solid grasp of marketing strategy, brand positioning, and tactical plan development.

ESSENTIAL COMPETENCIES

– Proactive, results-oriented, self-starter motivated by a challenge.

– Strong customer orientation and focus. Passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires.

– Good judgment in recognizing the distinction between “good enough” and perfection.

– Proven problem-solving and agency management skills. Partners to achieve results through others.

– Collaboration with cross-functional teams, including Medical Affairs and Compliance.

– Demonstrated excellence in project management and ability to multi-task across several projects under tight deadlines.

– Embraces change, embodies a continuous improvement mindset, excels in ambiguity, and exemplifies agility in day-to-day activities. Able to see and make connections between different initiatives to improve marketing implementation.

– Ability and desire to work in an entrepreneurial environment with moderate remote supervision.

– Strong written and verbal skills – be persuasive, engaging, and credible when presenting and working with both internal and external customers.

EDUCATION & QUALIFICATONS

– US Oncology (Solid Tumors or Malignant Hematology) experience required. Immunotherapy and/or biologic experience preferred.

– Bachelor’s degree with major in biology, scientific area, or related business. MBA, or related advanced life sciences/healthcare degree preferred (Ex. PharmD, MD).

– Experience working with and developing KOL relationships in the pharmaceutical/biotech industry.

– 5 – 7+ years of biotech or pharmaceutical marketing experience or combination of marketing and sales experience.

WORK ENVIRONMENT

Located in Rockville, MD or Conshohocken, PA. Travel is approximately 35%.

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