Dealer Inspire (DI) is a leading disruptor in the automotive industry through our innovative culture, legendary service, and kick-ass website, technology, and marketing solutions. Our mission is to future-proof local dealerships by building the essential, mobile-first platform that makes automotive retail faster, easier, and smarter for both shoppers and dealers. Headquartered in Naperville, IL, our team of nearly 600 work friends are spread across the United States and Canada, pushing the boundaries and getting **** done every day, together.
DI offers an inclusive environment that celebrates collaboration and thinking differently to solve the challenges our clients face. Our shared success continues to lead to rapid growth and positive change, which opens up opportunities to advance your career to the next level by working with passionate, creative people across skill sets. If you want to be challenged, learn every day, and work as a team with some of the best in the industry, we want to meet you. Apply today!
Dealer Inspire is a CARS brand. CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater, FUEL, CreditIQ and Accu-Trade. Want to learn more? Check us out here!
ABOUT THIS ROLE:
The SEO Specialist is an individual contributor member of the Dealer Inspire SEO Department, and is responsible for determining and executing organic search strategy for assigned clients. Specialists are responsible for all aspects of the client’s services, including conducting research, creating monthly strategy plans, conducting and correcting the results of site health audits, and managing directory citation consistency, with the goal of helping clients to have . Dealer Inspire SEO Specialists work with Performance Managers, Strategists, and SEO Copywriters to deliver industry leading results and organic growth, making strong organization, time management and communications skills a critical part of success in this role.
Specialists manage a heavy client load of between 20 and 30 accounts, making time management and ability to complete tasks accurately and efficiently critical to success in this role. Tasks have varying recurrence schedules and due dates, requiring adaptability and the ability to stay organized while balancing task loads.
Conduct preliminary research following established process, using critical thinking and reasoning to identify organic search strengths, weaknesses, opportunities and threats for assigned clients
Create required deliverables based on research following established process, applying critical thinking skills to reach accurate conclusions and recommendations
Use research, analysis, and client needs to create sound organic search strategy within confines of established process that will drive organic performance for clients while meeting package requirements
Meet with clients and performance managers on a scheduled basis to review monthly reports, upcoming strategy execution, and client questions or concerns
Complete monthly tasks for all client’s strategy to department standards on or before internal deadlines, including but not limited to:
Content editing and publishing
Google Business Profile check ins and updates
Technical site audits
Technical site updates
Google Search Console audits and investigation
Performance deep dives
Monthly performance reporting
Other tasks as required
Make proactive recommendations about service upgrades
Engage in department and company OKR efforts
Understand and abide by compliance rules for brands
Participate in and support case study and experiment efforts led by Seniors
Active interest in organic search, search engines and digital marketing, and drive to stay abreast of industry news and updates
“Always learning” attitude, driven by the desire to continuously gain knowledge and improve skills
Ability to comfortably and successfully manage heavy client loads (20-30 clients)
Ability to complete all required tasks within outlined time requirements and by required due dates each month
Willingness to work overtime as needed to complete client work on schedule
Critical thinking and reasoning skills; the ability to take learned concepts and apply them appropriately to unique situations in order to arrive at the most logical plan of action
Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions
Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm
Fully functional in all areas of the SEO skills matrix
Confidence and comfort in working with clients to review reporting and explain SEO strategy recommendations and actions
Strong written and verbal communication and grammar
Adherence to company tenets and department identity statement
Proficiency in using and understanding Google Search Console, SEMRush, Google Analytics, MozBar and Yoast.
Must be detail-oriented with exceptional proofreading skills
Ability to think creatively to solve problems
Able to interpret information and quantitative data and apply key findings to support client goals
Ability to work independently and collaborate within a team
At least 6 months of SEO experience at DI
What Determines Success as an SEO Specialist?
Successful Management of Full Client Load
Consistently meeting deadlines, within time requirements with quality work product and correct application of SEO principles
High Levels of Engagement with Team, Department and Company
Organic KPIs Trends
Organic KPIs month to month and year to year are expected to trend positively
Benefits & Perks*:
18 days of paid time off, plus select paid holidays
Paid Volunteer Day & Paid Pet Wellness Day
Primarily remote or flexible/remote position
Robust Health Insurance Options: BCBS, Delta Dental, EyeMed
401k plan with company match
Subsidized internet access for your home
Subsidized gym membership
Life & Disability Insurance
*Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.
Our Comprehensive Benefits Package includes:
Medical, Dental & Vision Healthcare Plans
401(k) with Company Match + Immediate Vesting
New Hire Stipend for Home Office Set-Up
Employee Stock Purchase Program
Refuel – a service based recognition program where employees receive additional paid time away to learn grow and reset
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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