About me

A highly accomplished marketing and advertising professional with over two decades of experience in developing and executing impactful campaigns across a wide range of industries. Possesses a proven track record of driving sales growth, building strong client relationships, and leading high-performing teams. Expertise includes:

Integrated Marketing Communications: Conceptualized and implemented integrated marketing campaigns across multiple channels, consistently exceeding client expectations and driving brand growth.

Experiential Marketing: Extensive knowledge gained from activation campaigns conceptualized and implemented.

Brand and Portfolio Management: Directed all aspects of agency operations, overseeing a team of 35 professionals across various departments. Managed a diverse portfolio of international clients.

Account Management and Business Development: Successfully managed client relationships with major brands, consistently exceeding performance expectations. Created persuasive presentations and proposals that secured new business opportunities and increased revenue by 30%.

Strategic Planning: Developed and implemented strategic marketing plans, ensuring alignment with business objectives and target audience needs.

Project Management: Effectively managed and delivered complex activation programs for a diverse portfolio of clients. Demonstrated project planning, budget management, risk mitigation, and stakeholder communication expertise.

Key achievements include:

- Spearheaded the successful launch of Luneta Ice Cream in the UK market, leveraging digital PR and strategic partnerships to build brand awareness and drive sales.

- Generated a 200% increase in agency revenue through a highly effective integrated marketing campaign for Abbott Grow.

- Led a high-performing business unit that consistently exceeded revenue targets, generating over $12 million annually.

I am currently seeking a challenging and rewarding opportunity where I can leverage my skills and experience to contribute to the success of a dynamic and innovative organization. 

Open to opportunities in Asia and Europe.