Marketing Manager at Comcast Corporation

Job Description

Marketing Manager at Comcast Corporation

Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Join our dynamic team at Comcast’s Texas Region as a Marketing Manager, where you will play a pivotal role in driving one of our top priorities: increasing Xfinity product market share within high-growth areas. As a key player, you will lead initiatives to effectively enhance the perception of the Xfinity brand and expand consideration within our growing footprint. This role requires a marketing expert with a creative, data-driven mindset, collaborating closely with cross-functional partners to design and implement strategic marketing initiatives based on competitive insights, market trends and data analysis. Strong cross-functional collaboration and executive influence are crucial skills to ensure the successful achievement of market share growth.

Job Description

Core Responsibilities

• Lead and collaborate with lines of business and segments (such as: Field Sales, Retail, Xfinity Communities, Indirect) to best leverage direct tactics to increase acquisition.

• Assists in developing marketing strategies for high-growth areas that will motivate change in consideration towards Comcast and working cross functionally with Regional, Division and HQ partners to implement.

• Contributes to the development of operating plans and budgets. Develops a process for tracking and analyzing marketing campaign(s) and program performance vs. expectations.

• Lead, mentor, and develop a team of two Marketing Specialists. Foster a collaborative and high-performance work environment, encouraging creativity and innovation.

• Work closely with cross functional partners and sales team(s) to strategically identify, plan and execute hyper-local partnerships, sponsorships, and events.

• Utilizes data and insights to construct a coherent and compelling narrative to support vision and strategy.

• Provides regular performance readouts.

• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team – make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion & diversity.

• Do what’s right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor’s Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years