Local Marketing Account Executive at Cumulus Media Inc.

Job Description

Local Marketing Account Executive at Cumulus Media Inc.

CUMULUS MEDIA | MONTGOMERY is seeking a talented and dynamic Local MarketingAccount Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

CUMULUS | Montgomery currently features 6 stations in the River Region area and surrounding counties. Our stations include: 95.1 WXFX, 1440 WLWI-AM, 92.3 WLWI-FM, 101.9 WHHY-FM, 103.3 WMXS-FM, 740 WMSP-AM. The cluster of 6 stations reaches thousands of listeners on a daily basis.

The Local Marketing Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

Key Responsibilities:

• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives

• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing

• Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers

• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects

• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis

• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace

• Think creatively and generate original ideas

Job Requirements:

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools

• Excellent communication skills

• Experience developing new business relationships in an outside sales role

• Excellent presenter to clients of sales opportunities and post-sale successes

• Strong understanding of lead generation and ability to connect with viable prospects

• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business

• Positive attitude with the willingness to get beyond comfort zone to grow professionally

• High energy and passion for the job

• Flexible and creative

• Digitally savvy

• XX years in Media Sales background preferred/required

• Bachelor’s Degree in Business, Marketing or related field is preferred/required

What we offer:

• Commission-based organization with uncapped earning potential

• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions

• Medical, Dental & Vision Insurance coverage

• 401K with company match to plan for the long-term

• Paid Vacation & Holidays