Marketing Content Lead at AMN Healthcare Inc.

Job Description

Marketing Content Lead at AMN Healthcare Inc. 

The Content Management Lead is responsible for writing and managing content in support of company initiatives, external communications and all marketing deliverables. This position works across multiple AMN brands, channels and audiences; including corporate, client and candidate. The Lead applies sophisticated written communication skills, apply and manage content management systems, and develops meaningful messaging to appropriately speak to all AMN audiences. This individual will assist in the written component of campaigns and promotions aimed at improving both client and candidate acquisition and retention via email marketing, videos, social media, paid campaigns, SEO, presentation support and more. The Lead is an integral part of campaign planning and execution, working closely with the AMN Client and Candidate Experience teams.

Job Responsibilities

• Builds internal and external content, including white papers/presentations, blogs, survey narratives, web and microsites content, collateral, advertising, sales materials, e-mail and other digital campaigns, editorial-style articles and newsletter copy, personal profiles, speeches, video and radio scripts, social media posts, employee communications, announcements, media responses, and press releases.

• Writes clear, concise and engaging content that is grammatically accurate.

• Proofreads material to ensure accuracy, completeness, and consistency.

• Translates sophisticated concepts into easy-to-understand content that is concise and compelling.

• Project management, including management of execution of multiple projects, setting project goals, identifying project requirements, delegating tasks, as well as overseeing adherence to budget, deadlines, and deliverables.

• Works closely with internal and external graphics professionals on creation of visual content to support communications (images, graphics, infographics, social shareable, and video).

• Assists with other internal and external communications activities, as advised.

• Drives content strategy, high-quality, and high-touch materials, with accurate tone, messaging and efficiency, providing value for the AMN brand & core messages.

• Ensures Web sites maintain a high level of quality and integrity emphasizing style, efficiency and maintainability and that Internet sites align with corporate messaging and communications standards.

• Identifies and calls out potential process streamlines in order to increase business results.

Education

• Bachelor’s Degree | Preferred

Minimum Work Experience

• 5+ years marketing/website/editorial/process development

• 5+ years of proven experience in content management and writing for the web

Key Skills

• Written Communications

• Content management and writing for the web

• Marketing experience

• Search Engine Optimization

Work Environment

• Job is typically performed in a general office environment.

Physical Requirements

• Sitting: Remaining in a normal seated position.

• Handling: Seizing, holding, grasping, turning or otherwise performing precision work with hands.

• Talking: Expressing or exchanging ideas by means of the spoken work.

• Hearing: Receiving detailed information through verbal communication.

• Vision: Clarity of vision at near or far distances.

Our Core Values

Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

AMN’s Commitment to Diversity, Equality and Inclusion

At AMN, our diversity, equality, and inclusion philosophy is grounded in the belief that we should respect all voices, seek diverse perspectives, and succeed when we act together as a positive force for all of humanity. We have the opportunity to influence each other, our industry, and our communities by fostering a diverse team with a passion for social justice and equity. We are committed actively engaging in building an organization and society where equality is the norm, equity is achieved, and inclusion is universal so that we may all thrive.

Pay Rate: $74,500 – $88,500 Salary

Final pay rate is dependent on experience, training, education, and location.