PPC Specialist at iLawyerMarketing

Job Description

PPC Specialist at iLawyerMarketing

iLawyerMarketing is looking for a talented Paid Search Specialist to join our team. The Paid Search Specialist is responsible for managing Pay Per Click and paid promotion media strategies for clients, with a focus on Google Ads and Lead Gen. This position is a client facing role and you will be dealing directly with clients. In this position, you’ll need to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Responsibilities

• Perform daily account management of pay per click accounts on Google Ads and other search platforms for multiple clients

• Improve quality scores

• Maximize campaign efficiency

• Maintain keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

• Provide creative copy for ads

• A/B test ads

• Develop strategies to improve performance across all paid campaigns

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

• Create new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives

• Stay on top of PPC industry trends and developments

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

• Work closely with the other team members to meet client goals.

Requirements

• 3+ years paid search experience

• Familiar with Facebook Ads, Twitter Ads and other paid promotion channels

• Ability to communicate effectively and tactfully with clients and internal team

• Creative and self-motivated

• Excellent written and verbal skills

• Ability to multi-task, prioritize, organize, and communicate effectively

• Team player

Benefits

• Remote or Hybrid positions

• Incredible work/life balance

• Performance bonuses

• Awesome company culture and amazing team of people

• Company events throughout the year

• Full benefits package including medical, vision, dental, life insurance, and 401K match