Product Marketing Manager at Micromine Pty Ltd.

Job Description

Product Marketing Manager at Micromine Pty Ltd.

About Us

Founded 36 years ago, Micromine is a leading provider of next-generation technology for the mineral resources industry. With 22 offices globally, we are one of the world’s premier mining software companies, and our solutions are used in more than 90 countries.

What We Offer

An established multinational business, that is growing fast, with great benefits:

• A generous salary with opportunities for professional development

• Work-from-home (WFH) options to balance work and home life

• Free gym membership

• Discounted private health insurance

• An opportunity to work within the mining technology sector

About The Opportunity

As the Product Marketing Manager, based at our Fortitude Valley office in Brisbane, you will drive commercial outcomes for Micromine’s suite of products through the development of global marketing strategies and content.

Reporting to the Head of Global Marketing, your key responsibilities will include:

• Developing a marketing plan for Micromine’s product suite, including key activities, whilst also supporting the retention and acquisition of clients.

• Overseeing the creation of product-related marketing material, including blog posts, website information, thought leadership pieces, case studies, and webinars.

• Producing product-specific customer and user journeys, as well as segmentation analysis, to develop buyer personas and configure targeting.

• Creating and delivering global end-to-end marketing campaigns that demonstrate the benefits of Micromine’s products.

• Developing processes and playbooks to enable the localisation of content for regional marketing teams.

• Creating sales tools and training materials to support the sales process.

About You

You will have either a proven background in B2B product marketing within the Mining, Technology, or SaaS industries, or you will be a mining professional looking to transition into technical marketing.

Other key skills, experience, and qualifications:

• A tertiary qualification in marketing or a mining-related discipline (mining engineering, geology / geoscience etc.).

• Whilst not essential, prior exposure to product positioning, value proposition creation, go-to-market strategies, and the development of sales and marketing content will help you hit the ground running.