Marketing Specialist at Caterpillar

Job Description

Marketing Specialist at Caterpillar

The Oil & Gas Marketing Specialist will be expected to provide marketing direction and support globally for the Aftermarket business within Caterpillar Oil & Gas and SPM Oil & Gas. They will actively be participating in the organization’s strategy, communications, brand management as well as e-commerce marketing and coordination. They will be responsible for external communications, liaising with both internal and external stakeholders in implementing and executing the company’s marketing and communications plan. 

This role will be responsible for creating and managing the marketing communications plan based on the overall business strategy for a global market. This role is supported by senior marketing staff to help analyze business trends, customer needs and competitive activities to develop a marketing communications plan to support worldwide business development for the aftermarket business. A critical function of this position is the cooperation with internal and external MarCom specialists delivering high quality marketing support materials on time and within budget. This role works directly with the sales, services, product and marketing teams to develop communication objectives and marketing plans for assigned segment strategies.  

Job Duties:  

• Develop, implement, and oversee omni channel marketing & communications strategy, media & communication plans, timelines, and budgets to deliver on the vision and business strategy. 

• Creates, leads, and manages marketing campaigns from planning to analysis. 

• Work with the central marcom teams to educate them on aftermarket goals and strategy, and ensure that each team is aware, able and ready to deliver their part of the experience. 

• Manage and leads an e-commerce marketing strategy for parts.  

• Position Caterpillar Oil & Gas and SPM Oil & Gas as a thought leader with a reputation for delivering highly knowledgeable, outcome-driven solutions to the industry. 

• Identify targeted audiences and channels. Develop, coordinate, and implement targeted content and storyline through external communications channels and materials to position Caterpillar as a thought leader in the industry. Encourage partnerships to increase circularity and establish coherent messaging and brand equity. Materials can include success stories, press and product releases, interviews, customer presentations, speeches and presentations for conferences, podcasts, market collaterals etc.  

• Manage and lead a co-op marketing program with Cat Dealers and SPM resellers.  

• Ensure sound communication across multiple and appropriate trade media in line with the overall communications strategy to extend Caterpillar’s visibility. 

• Provide input to the editorial calendar of content to support your segment, which includes email campaigns, social media planning, blog content, podcasts, etc.  

• Support the go-to-market strategy for innovations (products, processes, solutions) by highlighting the unique value proposition and position Caterpillar Oil & Gas and SPM Oil & Gas as a total solution provider. 

• Create promotional activities using online campaigns, print media, digital media, events and other communication vehicles to promote products, services and systems.  

• Cooperate closely with the corporate MarCom team, utilize internal marketing and communications specialists for segment specific tasks and act as main global point of contact.  

• Ensure effective cascade across the organization through close collaboration with the business, global dealers, and Caterpillar’s key customers.  

• Measure, review, report and evaluate results of marketing activities continually. 

Basic Qualifications

• Minimum of five years’ experience in marketing, preferably in high-velocity B2B environment.

• Working knowledge of e-commerce product marketing, content creation strategy, e-communications production, social media strategy and management. 

• Demonstrate record of accomplishment in the development and execution of marketing campaigns.

• Strong computer and technology skills, must be proficient in Microsoft Office Suite.

• Self-organized, proactive, and an excellent communicator.

Top Candidates Will Also Have

• Understanding/experience in the Oil & Gas industry and/or aftermarket products.

• Ability to convert consumer insights and technical information into customer value and innovative marketing programs that deliver.

• Experience directing and managing agency marketing support.

• Ability to multitask and achieve results through managing others within a global matrix organization.

• Solid project management, organization, and analytical skills.

Additional Information

• Location: Houston, TX

• Hyrbid Opportunity

• Relocation assistance is available for this position.

What You Will Get

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.  Here you earn more than just a salary because we value your performance, we offer a total rewards package that provides day-one benefits:

Medical, dental and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
401k savings plan
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Identity Theft Protection)